A new fashion brand was recently launched in Cardiff called ‘No Exceptions Made’ by Nem McCarthy - a 24 year old graduate from the University of South Wales.
The concept behind ‘No Exceptions Made’ is to create a bohemian, quirky and fun clothing company that promotes unique and individual garments that make people feel special! N.E.M provides dresses, tops, t-shirts and bags that are all handmade & hand printed. The clothing is bold with colour and the fabrics on the made to order garments have a very unique and different look to them. The S/S ’14 collection features various prints such as Paco the Llama, a chameleon and Nem’s dog Fletcher. These garments are also available in unisex and ladies sizes from an online platform.
Nem also brought out a Christmas range which she launched at the Cardiff Bay Christmas fair which was very successful and gave a feel of what was to come from the brand.
So, on 23rd March, 2014 we saw Nem’s dream come to life where the Spring/Summer collection was debuted to the public, her family and her friends in Gwdihw - Cardiff.
The launch was fun filled, from a stall with the new collection, musical acts, social media competitions and of course - llama snacks.
As soon as you walked through the door, there was an area where you could enter the first competition of the night - whereby you write your name & twitter address down and you get picked out during the night to win some treats! You also had to resist the complementary cupcakes!
After some meet and greets as the guests arrived, the brand was officially launched as Nem gave a lovely and humble speech around her journey through the beginnings of the brand, what the night will bring, some thank you’s and then a video which shows the brand come to life in the promotional photo shoot.
After a little more socialising, the very talented Hayley Cowan took to the stage and performed some songs of her own and also a few covers. Personally, I hadn’t heard Hayley sing before and I was truly blown away and I’m sure that goes for everyone else in the room. You can also find her music on iTunes which I would for sure recommend you do.
Then came the competition winners, and of course the treat prizes which looked very tasty. Nem also announced that throughout the next day, the best photo posted on social media would be picked to win an item of the new S/S range - can’t go wrong! The hash tagging soon started…
Then finally, the musical stylings of Ben Milburn & Alton Williams took to the DJ booth and started playing some truly incredible mixes. Those two together are genius, and sometimes trouble…
Find Alton's music at http://www.mixcloud.com/kenburnseffect/
Find Ben's music at https://soundcloud.com/edocronian/
The night was a massive success and Nem should be extremely proud of herself. I’m very excited to see what’s to come - and also if Paco makes anymore appearances! The brand has got some plans to work with other illustrators and designers to create some more fantastic work.
The 'No Exceptions Made' brand has been launched online at http://www.noexceptionsmade.com and will hopefully appear in craft fairs and boutiques in the very near future. You can also find N.E.M here:
elfums x
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